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    IDC - Press Release

    dotted lines
    인도 모바일 시장이 블루오션인 까닭은

    November 26, 2017

    낮은 스마트폰 보급률·다양한 지방 언어·낮은 진입 장벽, 작은 회사도 성공 가능성 있어


    인도의 스마트폰 사용자의 수는 미국의 인구 수와 맞먹는다. 아마도 몇 백만 명 더 많을 것이다.

    인도는 이미 삼성, 애플에서부터 중국의 오포(Oppo), 비보(Vivo), 샤오밍에다 인도의 토종 브랜드인 마이크로맥스(Micromax)까지 모두 나서 혼전을 벌이고 있는 세계에서 가장 뜨거운 모바일 시장이다.

    전쟁은 이미 시작되었다. 전문가들에 따르면, 현재 인도의 스마트폰 사용자는 총 3억명에 달하며, 앞으로 수 년 내에 50% 이상 성장할 것이다. 인도 시장이 왜 그렇게 뜨겁게 달아오를 만큼 매력적인 시장인지 CNN이 보도했다.


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    Associate Marketing Director
    +82-2-550-4321
    hkim@idc.com
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